Web Site Philosophy: Zacks Investment Research’s tutorial-based Web site is focused to provide real- time investment information vital to making intelligent investment management decisions. The layout of the web pages has been designed to facilitate quick and efficient navigation within an extremely user-friendly environment. Zacks is proud of its reputation as the industry-leading provider of free accessible dynamic information pertinent to the individual investor. Private and institutional investors rely on Zacks as their primary resource for the most comprehensive investment tools and research available.

Who Frequents the Zacks Web Site: Characteristically, each visitor to the Zacks Web site is the same type of person. The Zacks Web site user profile is one of the most narrowly-focused and highly targeted group of individuals in the industry. Sponsorship of an advertisement banner with Zacks facilitates an unusually high repeat exposure rate to a demographically consistent audience. The individuals who frequent our Web pages come from two domains: The first, representing the majority of our visitors, come directly to our Web site because it is Zacks Investment Research and they know the quality and depth of the information we provide. The second source of Web site users comes to Zacks through the Internet from one of the dozens of on-line strategically allied companies associated with Zacks. We have marketed our Internet services through highly specified on-line Web sites that will reach the highest quality of interested new visitors.

Electronic information sources who have specifically oriented themselves to service the financial and investment realms, on-line investment and brokerage services, and business related services have approached and successfully launched direct links from their respective Web sites to the Zacks Investment Research Web site. Strategically allied Internet companies have pursued links to Zacks’ Web Site services as an added-value to their own Web site users. Therefore, sponsoring an advertisement on Zacks’ Web site will enable you to tap in to an audience uniquely comprised of individuals who are aggressive information seekers and who appreciate and prefer the utilities available on-line.