Benefits
Zacks Investment Research Web site advertisement sponsors are highly rewarded
with appreciable returns on their investments. Zacks provides third-party
exposure reports to all advertisers with a statistical breakdown analyzing
multiple aspects of the successful advertising campaign. All of Zacks' Sponsorship
Programs include a banner linked directly to the Sponsor's homepage or desired
URL address. Sponsoring Zacks Investment Research Web site enables advertisers
to reach a highly specific audience to target with direct marketing campaigns. |
Definitions
Impressions:—The total
number of pages viewed on a Web site within a specific measurement
period; synonymous with "page view."
Ad Clicks:—The number of
actual 'clicks' an advertisement banner endures by Web site users
during a specific measurement period.
Ad Click-Through Rate:—A
ratio of Ad Clicks per Impression within a specified
measurement period |
Banner Placement &
Rotations
Zacks Investment Research employs in-house web designers who are responsible
for launches, rotations, and Web site traffic with the assistance of in-house
software. |
Banner Size / File
Size
Banner sizes are 468 x 60. Micro-button size is 91 x 31 pixels. File size limit
is 10k gif and jpeg; 15k Java, HTML, Shockwave, and Enliven on approval only. |
Reporting
Zacks Investment Research generates weekly web site traffic
reports highlighting "impressions," "page views," "click-throughs,"
and "ad views." Reports are generated through in-house tracking
and reporting software. Audited Traffic Reports and detailed
demographic information will be supplied by Internet Profiles
Corporation, I/Pro (http://www.ipro.com) |
Copy Changes and
Revisions
All sponsors are required to submit all advertising banners,
changes, and revisions to the Zacks Investment Research
Department of Internet Services, Monday - Friday, between
8:30am and 5pm Central Time. |
6:10 am
