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What
Will Zacks Investment Research Do For You: Our Web site provides an
advertisement sponsor with a highly qualified targeted audience.
Visitors to our Web site are market knowledgeable, upwardly mobile,
pro-active investors who utilize sophisticated research techniques
to successfully manage their investments. These individuals are active
investors who frequently earn a higher discretionary income than the
average Internet user and, therefore, tend to be more receptive to
industry-related advertisements.
As our Web site is consistently visited by a well-defined user, sponsors
of advertisements on the Zacks Investment Research Web Site are virtually
assured a higher click-through-rate than most other Web sites on the
Internet. In addition, our Web site provides unique, dynamic, and appealing
investment-oriented information free to any and all browsers. With this
in mind, client and guest users alike, rely upon and utilize the Internet
services provided by Zacks on a regular basis. Zacks is capable, through
the efforts of a third-party auditor, to provide advertisement sponsors
with reliable reports, including frequency of advertisement exposure,
frequency at which |
an
advertisement is ‘clicked’ on by a user, and a click-through ratio
describing actual leads in relation to overall exposure.
This added feature will enable an advertiser to measure and evaluate the
financial return on sponsoring an advertisement on our Web site. Zacks’
goal is to provide you, as a sponsor, the highest possible success with a
targeted marketing strategy. We work very closely with our advertisers to
assist in fine-tuning advertisement campaigns housed on our Web site. We
strive to maximize all efforts for the highest possible financial return on
your investment.
Zacks Investment Research has regular contact with the most aggressively
informed individuals in the investment industry. We can bring to you this
most highly targeted audience (Zacks clients) and the means through which
your advertisements will reach them. Sponsoring an advertisement on Zacks’
Web site has entirely proven to be a most successful marketing venture as
our visitors will read your advertisement – it’s what informed investors
do! |
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