Standard Internet Advertisement Microbutton Sponsorship
Zacks' Web site offers some non-brokerage service providers an added endorsement opportunity - the Micro-Banner Sponsorship. |
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All of the most popularly visited pages by the proactive information-seeking investor at Zacks.com are designed with a common navigation bar. This utility offers the users links to all of the most popular services available at Zacks.com. Sponsorship positions on the Zacks.com navigation bar, commonly known by Zacks' loyal users to be an area of quick and easy access to the most comprehensive investment-oriented services, enjoy enhanced exposure and responses. Micro-banner positions are only made available to those advertisers who offer the Zacks' user a useful investment tool or service. Since these companies are generally considered to be of the same caliber as Zacks Investment Research, Inc., average click-through rates are sometimes twice as high as average banner click-through rates on the Zacks.com Web site.
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The Zacks Internet
Advertising Department offers an entire suite of customizable sponsorships.
Fees are priced by impression (advertisement view) according to a standard
$50 CPM (Cost Per Thousand). Discounts are awarded to sponsors of the Zacks
Web site based on sponsorship duration:
|
| (Pricing
Example) |
300,000
impressions |
| 1 month: |
300,000 impressions $ 15,000 (no
discount) |
| 3 months: |
900,000 impressions $ 43,650 (3%
discount) |
| 6 months: |
1,800,000 impressions $ 84,600
(6% discount) |
| 9 months: |
2,700,000 impressions $ 122,850 (9%
discount) |
| 12 months: |
3,600,000 impressions $ 158,400 (12%
discount) |
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